Ep. 126: Why Are You Asking For Feedback?

by | Aug 31, 2026 | Podcast | 0 comments

How many times has your organization launched an elaborate employee survey, only for the results to disappear into a corporate black box? If this sounds familiar, you are far from alone. In Ep. 126 of the Harmonious Workplaces podcast, hosts Rich Cruz (an organizational development consultant) [20] and Ben Kleinman (a Certified Change Management Professional) [21] tackle this exact phenomenon, exploring why companies ask for feedback, the severe organizational risks of inaction, and how leaders can build a more human, closed-loop approach [1, 23].

The Rise of “Feedback Theater”

Organizations have become incredibly proficient at soliciting employee input. Annual surveys, quarterly pulse checks, and 1:1 meetings are now commonplace corporate staples [5]. According to a Perceptyx study of over 750 senior HR leaders, 98% of large organizations surveyed employees during the preceding year, with 78% conducting a listening event at least quarterly [5, 10].

Yet, there is a stark difference between asking and acting [22]. As Ben Kleinman notes, too many managers and companies make a massive show of asking for feedback, but fail to make an equally large show of doing anything with it [3]. This creates what can only be described as “feedback theater”—a performative exercise that does more harm than good [3, 22].

Independent consultants and recent podcast guests Andrew Ourique (Founder of Reroute Consulting) and Dr. Cam Dunson (I/O Psychologist) independently flagged this risk [2, 22]. Dr. Cam Dunson offered a crucial reframing of this problem: employees do not suffer from “survey fatigue” or “survey overwhelm” because they are asked too many questions [31]. Instead, they get burned out when they invest their time and effort into providing thoughtful suggestions, only to see their contributions go absolutely nowhere [31].

This is backed up by McKinsey’s review of over 20 academic papers, which found that the leading cause of survey fatigue is not the frequency or length of surveys, but the deep-seated belief among employees that the organization will not act on the results [8, 16].

What the Data Tells Us About the “Action Gap”

This “ask-to-action” gap is not just an anecdotal frustration; it is heavily documented by industry data:

  • The Practitioner Gap: In the Phillips & Klein study of experienced change practitioners, while 38 of 49 regularly asked employees for feedback, only 23 regularly adjusted their change implementation plans because of employee reactions [6, 10, 11].
  • The HR Leader Disconnect: In the Perceptyx research, 40% of senior HR leaders admitted having difficulty with actioning or following up on survey data [10, 43].
  • The Action Funnel: Perceptyx’s employee benchmark data reveals a steady drop-off: 71% of employees report that survey results are shared, 59% say action plans are created, but only 51% report seeing actual improvements [7, 10, 44].
  • The Employee Perception: In a Quantum Workplace study of nearly 1,500 U.S. employees, only 48% believed that important organizational changes were made as a result of employee feedback [7, 10, 45].

When employees realize that their feedback is hollow, organizations face a major risk of losing their best talent [3]. Regardless of the state of the hiring market, high-performing individuals always have the mobility to seek out a better situation where their voices are valued [3].

The “Squeezed Middle” and the Crucial Role of Middle Managers

A major breakdown in the feedback loop occurs at the level of the middle manager. Middle managers are caught in a constant “push and pull,” serving simultaneously as change recipients who need a voice, and the local “conversion mechanism” responsible for translating employee feedback into visible action [13, 52].

This dynamic is highlighted by Dr. Malcolm Gabriel, recipient of the Association for Change Management Professionals (ACMP) annual academic research award [51]. Dr. Gabriel’s research on the role of middle managers leading transformational change in large U.S. organizations showed that these managers are highly stressed, trying to navigate conflicting needs between leadership and their teams [51, 52]. They are frequently suffer from change fatigue, and are not given enough training or authority to effectively translate change strategies downward or push employee suggestions upward [52, 53].

This manager-employee connection is vital. According to the Society for Human Resource Management (SHRM), approximately 70% of an employee’s job satisfaction is directly tied to their relationship with their manager [54]. If organizations fail to give managers the time, training, and resources to respond to feedback, even the most sophisticated survey infrastructure will fail [13, 14].

Cultural and Regional Perspectives on Employee Voice

The podcast also touches upon fascinating cultural and regional variations in how feedback is managed [68]. Rich Cruz points out that European organizations (such as those in the UK or Germany) and Canadian companies often show a greater willingness to freely share data and acknowledge feedback on a localized level compared to U.S. firms [68, 69].

In contrast, Ben Kleinman shares his experience working with Asian-headquartered companies, noting that top-down, hierarchical, and patriarchal (“father knows best”) leadership mindsets can make the solicitation of feedback much less frequent [70, 71]. In these cultures, employees are typically much quieter about speaking up [71]. Meanwhile, Western organizations tend to see higher employee voice, supported by stronger individualistic mentalities and robust collective labor representation (such as unions) that push back on leadership decisions [71].

Closing the Loop: The Way Forward

How can change management practitioners and organizational leaders fix this broken system? The solution lies in reframing feedback from a static “measurement activity” into an ongoing, closed-loop change process [14]:

Ask → Hear → Interpret → Decide → Act → Explain → Ask again [14].

Crucially, “acting on feedback” does not mean accepting every single employee suggestion [8, 16]. Realistically, not all ideas are practical or aligned with regulatory constraints or company budgets [40, 60].

The magic lies in acknowledgement and transparency [32, 74]. Employees are reasonable; they do not expect 100% of their ideas to be implemented, especially in massive global enterprises [33]. However, they do expect a response. Simply taking the time to say: “Thank you for your feedback. We read it. We cannot implement X because of budget constraints, but we are actioning Y,” builds immense trust and keeps the channel of communication open [32, 59, 60].

By combining data-driven transparency with relationship-based, human connections, organizations can transform employee feedback from a hollow survey into a powerful engine for organizational growth [74].


Are you ready to build a better workplace? To discover how taking a systems-oriented approach can revolutionize your organization’s talent strategy, explore our featured article: Taking a Systems Approach to Talent.

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